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White Mountaineering

4-21-7 Jingumae Shibuya-ku, Tokyo, Japan
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Along the backstreet behind Omotesando Hills, you'll find White Mountaineering. The store front is easily recognizable by its grey concrete wall and wires fashioned into the brand's initials, but the most eye-catching feature is the amazing parquet floor that can be seen through the front door.

White Mountaineering's outdoor inspired clothing is built upon three concepts: design, utility and technology. Designer Yosuke Aizawa had worked as an assistant for Junya Watanabe prior to starting his own brand in 2006 and the influence is visible in his mixed use of materials and penchant for fair isle patterns.


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